Applications | Our Suite of Hospitality Applications

An eco-system of AI powered hospitality application

Revenue Management System

Introducing the pioneering Revenue Management System, combining human expertise with advanced AI intelligence.

Fully Automated Solution
AI-Enabled Forecasting & Pricing
Strategy Builder

Customer Relationship Management

Build strong connections with your guests by understanding their preferences, allowing you to anticipate their needs before they arise.

Know your guests
Personalize and automate engagement
Recognize and reward your most valued guests
Smart Integration

Booking Engine

SHR's advanced AI technology ensures a seamless and engaging guest experience across all digital touchpoints, meticulously designed to optimize conversion rates.

Unified and personalized shopping experience
Showcase your property and offers
Powerful Merchandizing

CRS

Central Reservation System

Your central hub to manage, distribute and optimize your sales strategy

Seamless Connectivity
Enhance Guest Engagement and Boost Direct Bookings
Advanced Selling Tools
AI Assistants

GDS

Global Distribution Systems

Voice Application

OTA

OTA Direct Connect

To find out more information, about these three specialist applications, get in touch.

Your success story could be next!

Join the community of satisfied customers who have experienced the benefits of working with us.

“Excellent Customer Success Manager.
The highlight of our SHR experience has been working with our Customer Success Manager, Gilly Capon. He has been a true example of professionalism, kindness, and organization that has made all the difference in our experience. We joked that if we had a representative like Gilly at all the services/vendors, our jobs would be much easier!”

Cameron Lesure, Hotel on North in Pittsfield

“Great Tech, support and Account Management

SHR Group has a huge pool of properties; competitive analysis is always useful. They can identify trends and flag issues they see in the market before we know it’s an issue. Their tech is very user friendly and the support and account mgmt. with Aoife and Eileen is excellent.”

Jennifer Ryan, Choice Hotel

SHR is a knowledgeable, responsive, and intuitive team.

The SHR team is always able to find ways to improve the business and customer experience with their products. CRS and CRO in particular are very user-friendly applications with great functionality and capabilities.

John Jenner, Rock Hotel & Casino Atlantic City

“Great Product, even better Customer Service and Support!”

Jonathan Holcomb, Vice President, Commercial Strategy at Storey Hotel Group

“Great team to work with!

My upmost favorite thing about SHR is the fact that we don’t just get applications – we get REAL people when service is needed!”

Justin Sibit, Hard Rock Hotel & Casino Hollywood

“The insights the SHR team bring to our digital marketing strategy are crucial to our combined success. Direct bookings are a growing part of our business mix, and the uplift on our 2019 results is testament to the strength of our relationship.”

Robert Speirs, Marketing Manager at The Cheval Collection

“Excellent and Proactive company to deal with.

I have been dealing with SHR for the last number of years and have always found them more than professional they are usually ahead of the curve in trying out new strategies and can react to your needs quickly”

Sean lally, Hotel Woodstock Ennis

“Best customer service in the business!
SHR’s services are like having another employee on our staff. The best customer service in the business by far. Thank you!”

Wisconsin Union Hotel & Club Suites

SHR also offer Services to revolutionize your guest journey and deepen your customer engagement.

Demand Gen

Digital Marketing

Website Design

Revenue Management

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Need more information? We are happy to talk you through what we can do for you.

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